Back in October of 2006, I started thinking about a dotted “light bulb font” for my forthcoming redesign of Las Vegas Weekly. I was hoping to make the redesigned magazine as uniquely regional as possible, and lights are obviously a big part of the Vegas identity.
As a graphic designer, I’m a devoted student of Esquire magazine. Over the last five years, it’s been my single biggest design influence. And when I imagined my custom light bulb font, I pictured it being based on Esquire‘s Stag font, designed by Christian Schwartz. So on October 26th, 2006, I put together a sketch for my Stag dot font idea and sent it to Christian, to see if he’d be interested in helping me create a fully functional font set out of it:
Christian was into the idea, and he started playing around with other letters. We determined the number and thickness of dots to be used in each character, along with the spacing between the dots. Christian took this info and went off to work on the font set while I worked on the magazine redesign, and on February 1, 2007, Stag Dot Bold and Black made their debut in the freshly redesigned Las Vegas Weekly.
Since then, it’s turned up all over the publication: Continue reading →
