Year Two, Issue One …

Untie me

Untie me

New look inside ...

New look inside ...

There’s something exciting in those packages — something I’ve been working on for the past six months. In the first issue of my second year at Seattle Met, we introduce my redesigned logo:

Seattle Met's new logo

Seattle Met's new logo

I’d never designed a script logo before, and I tried a lot of unconventional experiments to get the right look. I write about it in my art director’s note, which replace’s May’s editor’s note:

Art director's note

Art director's note

I worked with our marketing director to put together a Facebook gallery of more pictures of the evolution:

We decided to ease readers and distributors into the transition by printing a special newsstand edition that has a cover wrap with a scaled down version of the old logo on it:

Newsstand edition

Newsstand edition

On the other side of that cover wrap is a note from the publisher, explaining why we decided to change our name from Seattle Metropolitan to our nickname, Seattle Met.

Publisher's note

Publisher's note

It was an exhausting process, but I’m really happy with the results. The old knockout logo was so difficult to work with. This one should be a lot of fun.

Also in the May issue: I redesigned the table of contents for my second time, this time going from one page back to two:

New TOC

New TOC

New TOC

New TOC

A profile of a stuntman:

Burning Man

Burning Man

Best neighborhoods:

Best Places to Live

Best Places to Live

And a feature about Seattle’s Millennium Bomber:

Millennium Bomber

Millennium Bomber

Now, back to work on the June issue …

About Benjamen

Benjamen Purvis is the Design Director of Runner's World magazine. | Email
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4 Responses to Year Two, Issue One …

  1. Jerry says:

    At the risk of sounding like a suck-up, that logo made the hair on the back of my neck stand up! Nice job Ben.

  2. Josh says:

    Hey just stumbled on seattle met work on SPD-and then your folio-im on my first year art directing my universities magazine and had to re design the whole damn thing from scratch-im always looking out for editorial designers for inspiration… it’s hard to find folio sites and blogs with progress posts- what a goldmine!

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