There’s something exciting in those packages — something I’ve been working on for the past six months. In the first issue of my second year at Seattle Met, we introduce my redesigned logo:
I’d never designed a script logo before, and I tried a lot of unconventional experiments to get the right look. I write about it in my art director’s note, which replace’s May’s editor’s note:
I worked with our marketing director to put together a Facebook gallery of more pictures of the evolution:
We decided to ease readers and distributors into the transition by printing a special newsstand edition that has a cover wrap with a scaled down version of the old logo on it:
On the other side of that cover wrap is a note from the publisher, explaining why we decided to change our name from Seattle Metropolitan to our nickname, Seattle Met.
It was an exhausting process, but I’m really happy with the results. The old knockout logo was so difficult to work with. This one should be a lot of fun.
Also in the May issue: I redesigned the table of contents for my second time, this time going from one page back to two:
A profile of a stuntman:
Best neighborhoods:
And a feature about Seattle’s Millennium Bomber:
Now, back to work on the June issue …
At the risk of sounding like a suck-up, that logo made the hair on the back of my neck stand up! Nice job Ben.
Thanks, Jerry! You just guaranteed yourself another year of freelance assignments!
Hey just stumbled on seattle met work on SPD-and then your folio-im on my first year art directing my universities magazine and had to re design the whole damn thing from scratch-im always looking out for editorial designers for inspiration… it’s hard to find folio sites and blogs with progress posts- what a goldmine!
Hey Josh, that’s great to hear. Good luck with your magazine!